# Doohickey > Affordable Perth web development, applications development, WordPress support, AI integration, CRM, Power Platform and custom software for Australian small and medium businesses. Doohickey is an Australian-owned Perth WA studio established in 2017. The site is written in Australian English for business owners, founders and operations teams comparing websites, app development, support, AI automation, AEO, GEO and project rescue. ## Primary Pages - [Home](https://doohickey.au/): Affordable Perth web development, applications development, WordPress support, AI integrations and project rescue for Australian small and medium businesses. - [Services](https://doohickey.au/services/): All website, WordPress, app, CRM, AI, Power Platform, integration, support and rescue services. - [Free MVP offer](https://doohickey.au/mvp-website-app/): Basic website or app proof of concept for eligible projects, with no upfront build fee and payment starting only on approved launch or production use. - [Perth web development](https://doohickey.au/web-development-perth/): Affordable Perth websites, WordPress support, website maintenance, portals, SEO foundations and web apps. - [Applications development Perth](https://doohickey.au/applications-development-perth/): Affordable custom web applications, portals, dashboards, AI products, workflow tools and owned software. - [Search visibility guide](https://doohickey.au/search-visibility-guide/): Plain-English SEO, AEO and GEO guidance for Australian small and medium businesses. - [Industries](https://doohickey.au/industries/): Websites, apps, portals, CRM, AI and support for service businesses, trades, mining services, professional services, allied health, training and engineering teams. - [Comparison guides](https://doohickey.au/compare/): Plain-English guides comparing web agencies, app developers, WordPress care, Power Apps, custom web apps, AI and on-shore delivery. - [Proof and trust](https://doohickey.au/proof/): Named client examples, redacted report examples, privacy, accessibility and practical launch standards. - [About](https://doohickey.au/about/): Studio background, security habits, government and enterprise experience, UX/CX and support approach. - [Contact](https://doohickey.au/contact/): Phone, email and project enquiry form. ## Services - [AEO & GEO Consulting](https://doohickey.au/services/aeo-geo-consulting/): We turn thin service pages into clear buying pages with direct answers, local proof, glossary support, FAQs and structured data so people, Google and AI answer tools can understand what you do and when to contact you. - [Website Maintenance & Care Plans](https://doohickey.au/services/website-maintenance/): Website maintenance for Australian small and medium businesses: CMS and WordPress updates, backups, uptime, forms, security, AI-ready checks and local support. - [Website Support](https://doohickey.au/services/website-support/): Website support for Australian businesses: CMS help, content edits, broken form fixes, plugin troubleshooting, hosting coordination and phone/email support. - [WordPress Support](https://doohickey.au/services/wordpress-support/): WordPress support for Australian small business sites: plugin fixes, theme issues, CMS edits, WooCommerce, forms, tracking, AI-ready checks and phone/email support. - [WordPress Maintenance](https://doohickey.au/services/wordpress-maintenance/): WordPress maintenance plans for small business websites: core, theme and plugin updates, backups, rollback planning, forms, uptime, AI-ready checks and reporting. - [WordPress Design](https://doohickey.au/services/wordpress-design/): WordPress design for Australian businesses that need clearer service pages, safer editing, custom blocks, performance fixes and support-ready handover. - [WordPress Development](https://doohickey.au/services/wordpress-development/): WordPress development for Australian businesses that need custom blocks, safer editing, performance fixes, integrations and support-ready handover. - [App Development](https://doohickey.au/services/app-development/): App development for Australian small and medium businesses: secure web apps, portals, dashboards, field forms and workflow tools with clear roles, data and launch support. - [Dynamics 365 & CRM Development](https://doohickey.au/services/dynamics-365-crm-development/): Dynamics 365 CRM development for Australian small and medium businesses: sales, service, case workflows, Power Platform links, dashboards and handover. - [Power Apps Development](https://doohickey.au/services/power-apps-development/): Power Apps development for Australian small and medium businesses using Microsoft 365. Build inspection, approval and job-tracking apps with clean data, licences, handover and support. - [Power Pages Portals](https://doohickey.au/services/power-pages-portals/): Power Pages portals for Australian small and medium businesses using Dataverse, Microsoft 365 and Dynamics. Secure customer, supplier and member portals. - [Custom API Integrations](https://doohickey.au/services/custom-api-integrations/): Custom API integrations for Australian small and medium businesses. Connect CRMs, websites, portals, payments, booking tools and reporting systems with logging and support. - [LMS & Learning Systems](https://doohickey.au/services/lms-learning-systems/): Learning portals, course delivery systems, compliance training workflows, assessment tools and reporting dashboards for teams that need training records to be useful, not buried. - [Engineering Systems](https://doohickey.au/services/engineering-systems/): Custom systems for asset registers, inspections, calculations, drawing registers, project controls, field data capture and reporting where generic software leaves too much manual work. - [AI App Development](https://doohickey.au/services/ai-app-development/): AI app development for Australian small and medium businesses: LLM workflows, RAG, GPT, Claude, Gemini, Llama, evaluations, human review and safe launch paths. - [Custom CRM Development](https://doohickey.au/services/custom-crm-development/): Custom CRM development for Australian small and medium businesses that need lead, quote, job, customer and reporting workflows built around real operations. - [Custom Software Development](https://doohickey.au/services/custom-software-development/): Custom software development for Australian small and medium businesses that have outgrown spreadsheets, email handoffs and generic SaaS. Practical web apps, portals and systems. - [Web App Development](https://doohickey.au/services/web-app-development/): Browser-based applications for customers, staff and partners: dashboards, booking flows, job systems, portals, intake tools and operational screens. - [Customer Portal Development](https://doohickey.au/services/customer-portal-development/): Secure customer, member, supplier and partner portals with login, forms, documents, status updates, records and the right permissions. - [Business Process Automation](https://doohickey.au/services/business-process-automation/): Business process automation for Australian small and medium businesses: workflow mapping, Power Automate, CRM tasks, alerts, approvals and API handoffs. - [Power Automate Consulting](https://doohickey.au/services/power-automate-consulting/): Power Automate consulting for Australian small and medium businesses: flow audits, approvals, alerts, CRM handoffs, error handling and supportable automation. - [Dataverse Development](https://doohickey.au/services/dataverse-development/): Dataverse development for Australian small and medium businesses using Power Apps, Power Pages, Dynamics, roles, tables, relationships and reporting. - [AI Implementation Consulting](https://doohickey.au/services/ai-consulting/): AI consulting for Australian small and medium businesses. Find practical AI use cases, check data and privacy risk, scope a pilot and decide what is worth building. - [Software Maintenance & Support](https://doohickey.au/services/software-maintenance-support/): Ongoing support for custom apps, portals, integrations and internal tools: patches, monitoring, small improvements, vendor coordination and emergency fixes. - [Software Project Review](https://doohickey.au/services/software-project-audit/): A practical review of a stalled, inherited or confusing software project so you know what is salvageable, what is risky and what should happen next. - [Legacy System Modernisation](https://doohickey.au/services/legacy-system-modernisation/): A staged path for old databases, ageing portals, brittle Access apps, spreadsheet systems and line-of-business tools that still run the company. - [AI Automation For Small Business](https://doohickey.au/services/ai-automation-small-business/): AI automation for Australian small business. Automate enquiry triage, document handling, quote preparation and follow-up with human review. - [Custom AI Agent Development](https://doohickey.au/services/ai-agent-development/): AI agent development for Australian small business workflows using tool calling, permissions, audit logs, evaluations and human approval. - [AI Integration](https://doohickey.au/services/ai-integration/): AI integration for Australian small and medium businesses. Add GPT, Claude, Gemini, Llama, Mistral, DeepSeek or other models to CRMs, portals and tools. - [AI Chatbot Development](https://doohickey.au/services/ai-chatbot-development/): AI chatbot development for Australian websites, portals and teams with knowledge bases, escalation paths, transcripts and review loops. - [Website Performance Optimisation](https://doohickey.au/services/website-performance-optimisation/): Website performance optimisation for Australian businesses: faster pages, Core Web Vitals fixes, accessibility checks, script clean-up and before-and-after reporting. ## Locations - [All Australian service areas](https://doohickey.au/locations/): Perth based, Australia-wide delivery where scope, communication and support expectations are clear. - [Perth web development and application development](https://doohickey.au/locations/perth/): Perth web development, app development, WordPress support and software maintenance for WA small and medium businesses. - [Sydney web development and application development](https://doohickey.au/locations/sydney/): Sydney app development, CRM, Power Platform and API integration support from a Perth based Australian studio. - [Melbourne web development and application development](https://doohickey.au/locations/melbourne/): Melbourne web app development, AI app builds, CRM systems and software support for practical Australian teams. - [Brisbane web development and application development](https://doohickey.au/locations/brisbane/): Brisbane custom software, API integrations, Power Apps and workflow automation for Queensland small and medium businesses. - [Adelaide web development and application development](https://doohickey.au/locations/adelaide/): Adelaide web development, engineering systems, LMS builds and support for technical South Australian businesses. - [Canberra web development and application development](https://doohickey.au/locations/canberra/): Canberra portal development, CRM, Power Pages and secure workflow apps for audit-conscious Australian teams. - [Hobart web development and application development](https://doohickey.au/locations/hobart/): Hobart web apps, learning systems, website maintenance and support for Tasmanian small and medium businesses. - [Darwin web development and application development](https://doohickey.au/locations/darwin/): Darwin custom apps, field systems, API integrations and software support for Northern Territory operations. - [Gold Coast web development and application development](https://doohickey.au/locations/gold-coast/): Gold Coast web development, CRM systems, AI apps and customer portals for growing Queensland businesses. - [Newcastle web development and application development](https://doohickey.au/locations/newcastle/): Newcastle engineering systems, customer portals, API integrations and custom software for technical NSW operators. - [Wollongong web development and application development](https://doohickey.au/locations/wollongong/): Wollongong web apps, CRM development, LMS systems and workflow automation for practical NSW teams. - [Geelong web development and application development](https://doohickey.au/locations/geelong/): Geelong custom software, Power Apps, website maintenance and API integration support for regional Victorian businesses. - [Sunshine Coast web development and application development](https://doohickey.au/locations/sunshine-coast/): Sunshine Coast web development, customer portals, AI apps and website support for Queensland service businesses. - [Townsville web development and application development](https://doohickey.au/locations/townsville/): Townsville engineering systems, field apps, API integrations and support for Queensland regional operations. - [Cairns web development and application development](https://doohickey.au/locations/cairns/): Cairns web development, LMS systems, business apps and support for tourism, training and regional service teams. - [Fremantle web development and application development](https://doohickey.au/locations/fremantle/): Fremantle web development, WordPress maintenance, website support and small business systems from a nearby Perth studio. ## Industries - [Industry pages](https://doohickey.au/industries/): Sector-specific pages for Australian small and medium businesses. - [Perth Service Businesses](https://doohickey.au/industries/perth-service-businesses/): Web development, WordPress support, CRM, AI automation and app development for Perth service businesses that need enquiries and cleaner operations. - [Trades And Construction](https://doohickey.au/industries/trades-and-construction/): Affordable websites, job workflows, field apps, portals and CRM integrations for Australian trades and construction businesses. - [Mining Services Suppliers](https://doohickey.au/industries/mining-services-suppliers/): Websites, portals, engineering systems, field apps and API integrations for WA mining services suppliers and technical operators. - [Professional Services](https://doohickey.au/industries/professional-services/): Web development, CRM, AI integration, client portals and website support for Australian professional services firms. - [Allied Health And Clinics](https://doohickey.au/industries/allied-health-and-clinics/): Accessible websites, WordPress support, portals, forms and CRM workflows for Australian allied health and clinic teams. - [Training, RTO And LMS Teams](https://doohickey.au/industries/training-rto-lms/): LMS development, training portals, WordPress support, enrolment workflows and reporting systems for Australian training providers and RTO-adjacent teams. - [Engineering Consultancies](https://doohickey.au/industries/engineering-consultancies/): Technical websites, engineering systems, portals, workflow apps and software support for Australian engineering consultancies. ## Comparison Guides - [Comparison guides](https://doohickey.au/compare/): Buyer guides for selecting the right digital path. - [Web Agency Vs App Developer](https://doohickey.au/compare/web-agency-vs-app-developer/): Plain-English guide for Australian small and medium businesses comparing a web agency, app developer, IT provider or small software studio. - [WordPress Maintenance Vs Support](https://doohickey.au/compare/wordpress-maintenance-vs-support/): Compare WordPress maintenance, WordPress support and website care plans for Australian small and medium businesses. - [Power Apps Vs Custom Web App](https://doohickey.au/compare/power-apps-vs-custom-web-app/): Compare Microsoft Power Apps and custom web app development for small business workflows, portals, records and operational systems. - [AI Chatbot Vs AI Integration](https://doohickey.au/compare/ai-chatbot-vs-ai-integration/): Compare AI chatbots and AI integrations for Australian small business websites, CRMs, portals and business workflows. - [Website Builder Vs Web Developer](https://doohickey.au/compare/website-builder-vs-web-developer/): Compare DIY website builders, WordPress and web developers for Australian small businesses that need leads and support. - [Offshore Vs Australian Developer](https://doohickey.au/compare/offshore-vs-australian-developer/): Compare offshore development and Australian on-shore software delivery for small business websites, apps, portals and project rescue. ## Glossary And Answer Pages - [Glossary](https://doohickey.au/glossary/): Plain-English definitions for web development, AI, CRM, AEO, GEO, Power Platform, API, LMS and support terms. - [Answer engine optimisation](https://doohickey.au/glossary/answer-engine-optimisation/): Answer engine optimisation means writing and structuring a page so it directly answers buyer questions like what is included, who it suits, what affects timing or cost, and what to do next. - [Generative engine optimisation](https://doohickey.au/glossary/generative-engine-optimisation/): Generative engine optimisation improves how a business, service or product is represented inside AI generated answers. - [AI app development](https://doohickey.au/glossary/ai-app-development/): AI app development builds software that uses AI features such as summarisation, document search, triage, drafting or recommendations inside a controlled workflow. - [Power Apps](https://doohickey.au/glossary/power-apps/): Power Apps is Microsoft's low-code platform for building business applications that run in a browser or on mobile devices. - [Power Pages](https://doohickey.au/glossary/power-pages/): Power Pages is Microsoft's platform for building external-facing business websites and portals connected to Dataverse. - [Dynamics 365](https://doohickey.au/glossary/dynamics-365/): Dynamics 365 is Microsoft's suite of CRM and business applications for sales, customer service, finance, supply chain and operations. - [Custom CRM](https://doohickey.au/glossary/custom-crm/): A custom CRM is a customer system shaped around the way a business sells, quotes, delivers, supports and reports. - [API integration](https://doohickey.au/glossary/api-integration/): An API integration connects two systems so data can move between them without staff copying and pasting records. - [LMS](https://doohickey.au/glossary/lms/): An LMS manages courses, learners, enrolments, assessments, completions and training records. - [Engineering system](https://doohickey.au/glossary/engineering-system/): An engineering system is software for technical records, calculations, inspections, assets, drawings, jobs or project controls. - [Website maintenance](https://doohickey.au/glossary/website-maintenance/): Website maintenance is the ongoing work of keeping a site secure, current, backed up, tested and useful after launch. - [Website support](https://doohickey.au/glossary/website-support/): Website support is the practical help layer for a business website: fixes, CMS help, content updates, broken forms, plugin issues, hosting coordination and urgent triage. - [CMS updates](https://doohickey.au/glossary/cms-updates/): CMS updates keep the software behind a website current, including the core platform, extensions, modules, themes and editor tools. - [WordPress maintenance](https://doohickey.au/glossary/wordpress-maintenance/): WordPress maintenance keeps WordPress core, themes, plugins, backups, forms, security checks and uptime monitoring under a regular support rhythm. - [WordPress development](https://doohickey.au/glossary/wordpress-development/): WordPress development is the technical work behind a WordPress site: custom themes, blocks, plugin integrations, WooCommerce changes, API connections and performance fixes. - [WordPress design](https://doohickey.au/glossary/wordpress-design/): WordPress design is the page structure, visual system and editing experience for a WordPress site, including reusable blocks, service pages, navigation and mobile layouts. - [Support SLA](https://doohickey.au/glossary/support-sla/): A support SLA sets response targets for different issue types, such as critical outages, urgent website faults and standard support requests. - [Custom API](https://doohickey.au/glossary/custom-api/): A custom API is a purpose-built interface that lets your own software expose or receive data in a controlled way. ## Machine-Readable Files - [Sitemap](https://doohickey.au/sitemap.xml): XML sitemap for indexable public URLs. - [Robots](https://doohickey.au/robots.txt): Crawl directives for public and blocked folders. - [Full LLM context](https://doohickey.au/llms-full.txt): Detailed service, location and glossary guide. ## Contact - Email: hello@doohickey.au - Phone: +61 3 6413 4207 - Primary service area: Perth, Western Australia. - Delivery: Australia-wide where the scope, communication and support model are clear.