Software people rely on
Government and not-for-profit platform work teaches respect for the bad day: outages, privacy mistakes, unclear ownership and rushed launches have real consequences.
Who is Doohickey? A Perth web and app studio for Australian small business.
Doohickey is an established Perth web and app development studio for Australian small and medium businesses, around since 2017. The work is practical: websites, WordPress care, portals, CRMs, AI integrations, Power Platform, API connections, support plans and stalled projects brought back under control.
Est. 2017100+ shippedAU-owned, 100%
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What Doohickey does
Practical web, app, support and rescue work for Australian businesses that need senior help without agency overhead.
Doohickey builds and supports websites, WordPress sites, customer portals, custom apps, CRM workflows, Power Platform tools, AI integrations and project rescue work for small and medium businesses. Established in 2017, the studio is based in Perth, works Australia wide where remote delivery makes sense, and keeps the work on shore.
What stays true
The work stays close to the people doing it. Hosting is Australian by default. Security, access, backups and support are discussed before launch. The handover is readable, the build has a named owner, and the finish line is practical.
Open the services
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Where The Standard Comes From
The background underneath the studio: public systems, infrastructure, security, Microsoft platforms, UX/CX and support.
The layer nobody sees
Enterprise platform and operations work brings the boring habits that matter most: monitoring, recovery, release discipline, documentation and a system the next person can keep alive.
Controls written down
Security controls, governance, risk and compliance work shape how we think about access, data, vendors, backups and proof. Secure is good. Being able to explain what is secure is better.
365, CRM and Power Platform
Microsoft 365, Power Apps, Power Pages, Power Automate, Dynamics, data and reporting experience helps when a website needs to connect to operations instead of sitting on its own.
A practical service layer
UX and CX design experience from a major Perth university adds useful discipline around forms, content, accessibility and support journeys. It is part of the toolkit, not the whole identity.
After launch counts
Maintenance is part of the build standard. CMS updates, theme and plugin risk, backups, documentation, SLAs, phone support and email support are handled as business continuity, not admin.
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How It Shows Up
What the experience changes in a normal Perth web development, support or app development project.
The standard is simple: explain the thing clearly, build the smallest version that solves the real problem, document the decisions, and leave the client with a working support path. Since 2017, that has covered 100+ shipped websites, app workflows, fixes, integrations and support outcomes. It applies to a WordPress care plan, a Perth service website, an AI integration, a Power Platform workflow or a half-built system that needs to be brought back on shore.
Who it suits
Owners, operators and small teams who need senior help without a bloated agency process. The fit is strongest when the website, CRM, app or AI workflow is close to revenue, customer service, compliance or daily operations.
Talk to the studio
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The Principles
A short operating manual for Perth web development, AI integrations and custom applications.
Define the job
We define the business goal, the users, the messy handoffs and the point where the build becomes worth doing.
Prototype the shape
You see screens, service flows and trade-offs early. No mystery deck, no surprise scope.
Build in the open
Short cycles, visible progress, production-minded engineering and a short weekly progress update.
Launch and hold
We ship, watch the system, fix the sharp edges, and leave clean documentation behind.
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About Doohickey Questions
Useful answers about the studio background, security habits and the kind of work Doohickey takes on.
What kind of experience sits behind Doohickey?
Doohickey has been around since 2017, with 100+ shipped builds, fixes and support outcomes behind the work. The people behind the studio have worked across government, not-for-profit and enterprise systems, infrastructure, security controls, Microsoft 365, Power Platform, web platforms, data work, managed support and UX/CX design. Doohickey applies that discipline to web, app and support projects for Australian small and medium businesses.
Is Doohickey only a web design studio?
No. Websites are part of the work, but the studio also builds portals, custom apps, CRM workflows, Power Apps, API integrations, AI automation and support plans. The aim is to make the website and the system behind it work together.
Do you work with security and governance in mind?
Yes. For small-business projects that means practical controls: access, backups, hosting, monitoring, documentation, support ownership, data handling and a clear recovery path. The level of control depends on the risk and the scope.