From affordable lead-generating websites to WordPress support, CRM cleanup, Power Apps, integrations and AI workflows, Doohickey helps Australian small and medium businesses turn messy digital work into systems they can own and maintain without paying for a bloated agency process.
Four practical, affordable ways we help small and medium businesses fix, launch or improve the systems behind their website.
A portal, dashboard, internal tool, or workflow system. Hardened authentication, role-based access, audit logs, Australian hosting, and plain-English handover. Sized for small and medium businesses, without enterprise theatre.
We add useful AI to existing systems: drafting, search, OCR, triage, classification, and summarisation. Every integration is evaluated against your real workflow, logged, guardrailed, and switchable.
A new product with AI at the core: the tool that drafts the quote, screens the lead, reads the invoice, books the job, or answers the email. Built end-to-end, hosted in Australia, and owned by your business.
Start with a short rescue review. We look at the build, access, hosting, vendor context and obvious risk, then tell you whether to stabilise, finish, rebuild or stop. If the project is worth saving, we scope the next move properly.
Start with the affordable path that best matches the business problem, then move into the deeper service detail when the scope is clearer.
Affordable web development for Perth service businesses that need a site that explains the offer, captures enquiries, connects forms to CRM or booking tools, and has a real support path after launch.
Custom apps Custom app developmentAffordable custom app development, portals, dashboards, AI tools and workflow systems for teams that need software they own.
Free staging proof Free MVP offerA basic website or app proof of concept for eligible projects, built with no upfront build fee and payable only if you approve launch or production use.
Business systems Custom software developmentFocused, affordable software for the business process that generic SaaS cannot quite support.
Rescue Project rescue reviewAn honest technical read on a stalled, inherited or offshore software build before you spend more.
Most businesses do not arrive with the perfect service label. Start with the symptom, then choose the smallest useful next step.
Perth web development, WordPress design, WordPress development, maintenance or support can fix the public site before you spend more on ads or admin.
App development, customer portals, custom CRM, Dynamics or Power Apps help when staff are stuck in spreadsheets, inboxes or duplicated records.
API integrations, Power Automate and business process automation help when the same data is being retyped across tools.
A free MVP proof lets you test a website direction, app workflow or technical risk before committing to the bigger build.
A free fit check suits a new idea. A software project audit, legacy modernisation review or rescue review suits a build that is stalled, inherited, risky or hard to explain.
The right provider depends on the risk behind the work: marketing site, WordPress care, workflow app, CRM, integration or rescue review.
A web agency can be a strong fit when the main job is brand, creative, paid traffic or a marketing campaign. Check who owns hosting, support, CMS updates and integrations after launch.
An IT provider can be useful for hosting, email and device support. Check whether they can also improve content, UX, forms, analytics, SEO and the business workflow behind the website.
A large consultancy can suit complex enterprise systems. For small and medium businesses, make sure the process, budget, handover and support model do not become heavier than the problem.
Doohickey sits between those options: Perth-based web development, WordPress support, custom apps, CRM, integrations, AI automation and rescue work, with fixed-price options for clearly defined work, no outsourcing or offshore handoff, lean builds and phone and email support after launch.
The offer is technical, but the standard comes from public-sector systems, infrastructure, security, support and real service design.
Government and not-for-profit web platform work teaches a simple habit: the system has to behave when people rely on it, even after the demo is over.
Access, hosting, backups, recovery, data handling and support ownership are planned in plain English so the business knows what is protected and who owns it.
Major Perth university UX and CX experience helps us map content, forms, handoffs and accessibility before screens are polished, making the finished system easier for clients and staff to use.
CMS updates, plugin risk, hosting, phone and email support, SLA response targets and documentation are handled before launch becomes someone else's problem.
For stalled work, we begin with a rescue review so owners know whether to pause, patch, finish or rebuild before spending more.
Named examples from real client work across website builds, hosting, application development, CRM and AI assistance.
Flexi Tribe has worked with Doohickey across website builds, hosting and application development, with a focus on getting useful digital pieces live, keeping the hosting path steady and shaping application work around the way the business runs day to day.
Good Designs worked with Doohickey on CRM development and AI assistance, with the work centred on clearer customer records, better follow-up visibility and practical AI support that helps the team move faster without losing human control.
Custom logged-in software your customers, staff, or partners will use.
A portal, dashboard, internal tool, or workflow system. Hardened authentication, role-based access, audit logs, Australian hosting, and plain-English handover. Sized for small and medium businesses, without enterprise theatre.
A focused internal tool with one or two roles, the reporting essentials, and a handover your team can run with.
SSO plus MFA, audit log, exports, custom notifications, and a clean customer experience.
Multi-tenant or regulated workloads with hardened controls, pen-test support, and planned cutover.
AI inside the software you already run, only where it earns its keep.
We add useful AI to existing systems: drafting, search, OCR, triage, classification, and summarisation. Every integration is evaluated against your real workflow, logged, guardrailed, and switchable.
A single AI use-case in one screen. Evaluated, put live, monitored, and ready for a real team.
A multi-step process across several screens, such as quote, draft, review, and send.
AI across a product surface with shared evals, prompt versioning, and cost limits.
Net-new AI-powered software that saves hours and belongs to you.
A new product with AI at the core: the tool that drafts the quote, screens the lead, reads the invoice, books the job, or answers the email. Built end-to-end, hosted in Australia, and owned by your business.
One product with one clear core workflow and one team using it. Ships to staging before the big commitment.
Production-ready onboarding, billing, multi-user support, admin console, and operations view.
We build alongside your engineers, then leave the product in a state they can own.
Bring an abandoned or offshored software project back to Australia.
Start with a short rescue review. We look at the build, access, hosting, vendor context and obvious risk, then tell you whether to stabilise, finish, rebuild or stop. If the project is worth saving, we scope the next move properly.
A short, practical look at the build and the business risk. You leave knowing whether to stabilise, finish, rebuild or stop.
Fix the urgent risks first: access, hosting, secrets, backups, broken release paths and documentation.
We take over the work that makes sense, ship the missing pieces, or help move the project to a safer owner.
Specialist support for websites, WordPress care, CRM, automation, AI and integrations when the first problem is only part of the system.
AI consulting, AI apps, AI automation, agents, chatbots, RAG and AEO/GEO visibility.
Turn thin service pages into useful buying pages that answer fit, cost, proof, support and next-step questions.
AI fit check AI Implementation ConsultingFind the first AI use case worth building, test it against real work, and leave with a build or no-build recommendation.
AI Apps AI App DevelopmentOwners, founders and operations managers who need useful software quickly, without gambling the business on a demo.
AI automation AI Automation For Small BusinessUse AI to triage enquiries, read documents, draft replies or prepare quotes while people stay in control of the final decision.
AI Agents Custom AI Agent DevelopmentTeams that need AI to assist a repeatable operational workflow, not act as an unsupervised black box.
Model APIs AI IntegrationPut AI inside your CRM, portal, website or internal tool with the right model, permissions, logging, cost limits and human review.
Chatbots AI Chatbot DevelopmentSmall and medium businesses that want faster enquiry handling or internal support without pretending the bot can do everything.
Perth web development, website support, WordPress maintenance, WordPress design, performance, web apps and portals.
Keep forms, backups, updates, uptime and small content changes looked after so the site does not leak leads after launch.
Website help Website SupportGet practical phone and email help for broken forms, CMS edits, layout fixes, plugin issues, hosting questions and urgent website problems.
WordPress help WordPress SupportGet local help for plugin conflicts, broken layouts, CMS edits, WooCommerce checks and urgent WordPress issues.
WordPress care WordPress MaintenanceRun WordPress updates with backups, rollback planning, form tests and plain-English reporting instead of hoping plugins behave.
WP Design WordPress DesignWordPress design is the planning and visual system for a WordPress site: page layouts, reusable blocks, service page structure, content hierarchy, accessibility and the editing experience inside the CMS.
WP Dev WordPress DevelopmentWordPress development covers the technical build: custom themes, blocks, plugin integrations, WooCommerce changes, forms, API connections, performance fixes and safer release practices.
Performance Website Performance OptimisationWebsite performance optimisation improves slow pages, heavy scripts, Core Web Vitals, accessibility issues and the paths buyers use before they enquire.
Web apps Web App DevelopmentCreate browser-based tools for staff, customers or suppliers to submit data, check status, manage jobs and run reports.
Client access Customer Portal DevelopmentGive customers, members or suppliers a secure place to log in, upload details, check progress and reduce email back-and-forth.
Power Pages Power Pages PortalsCreate secure Microsoft portals for customers, suppliers or members when Dataverse and Microsoft 365 already sit behind the business.
Bespoke software, app development, learning platforms, engineering systems and careful legacy modernisation.
Build the software your process needs when off-the-shelf tools keep creating workarounds, double handling and reporting gaps.
Business apps App DevelopmentReplace spreadsheet, email and manual handoff work with a secure web app, portal or field workflow your staff can use.
LMS LMS & Learning SystemsTraining providers, RTO-adjacent teams, franchises, field service businesses and compliance-heavy small businesses.
Engineering Engineering SystemsEngineering, construction, mining services, manufacturing and technical consulting teams.
Legacy Legacy System ModernisationSmall and medium businesses that need to modernise a working system carefully, without stopping the business.
Dynamics 365, Power Apps, Power Automate, Dataverse and custom CRM work.
Shape Dynamics 365 around real sales, service and reporting workflows instead of letting the CRM become another admin burden.
Microsoft apps Power Apps DevelopmentBuild practical Microsoft 365 apps for inspections, approvals, job tracking and admin workflows without creating licence or data-model mess.
Automate Power Automate ConsultingMicrosoft 365 businesses that want Power Automate to support operations rather than become another fragile thing.
Dataverse Dataverse DevelopmentSmall and medium businesses building on Microsoft Power Platform that need the data layer to hold up.
CRM cleanup Custom CRM DevelopmentClean up leads, quotes, jobs, customer history and reporting so sales, service and operations work from the same record.
Business process automation, custom APIs, software support and project reviews.
Owners and operations managers who need fewer manual handoffs, not a mystery automation stack.
System links Custom API IntegrationsConnect the systems your team already uses so enquiries, bookings, payments, CRM records and reports move without re-keying.
Support Software Maintenance & SupportBusinesses with custom software that is too important to leave unattended.
Review Software Project ReviewOwners who need an honest technical read before putting another dollar into a shaky build.
Plain answers before we begin a website, app, support or rescue conversation.
Doohickey starts with the business workflow, the users, the risk and the first useful release. Small focused tools often begin with a contained scope, while secure portals, AI products and rescue work start with a sharper discovery or review step.
Yes. Australian hosting and data residency are the default for portals, applications, and rescued systems unless a client has an existing cloud environment they need us to use.
Yes. The studio is intentionally sized for Australian small and medium businesses that need practical software without the overhead of a large agency or consultancy.