Flexi Tribe
Website builds, website hosting and application development
Natasja KleinmanExplore the workPerth web development, apps and support for Australian small business
Build a website, improve your CRM or put a business workflow into an application your team can use. Doohickey develops custom software and platforms as well as WordPress sites, with ongoing care available after launch. You can add AI assistance for a specific task when it makes sense for the business.
Choose your starting point
WebsitesApplicationsCRM buildsCustom softwarePlatforms and portalsWebsite and software careGood Designs
CRM development and AI assistance
Blake GoodExplore the workWhat we build
Websites first, with application, CRM, custom software and platform development for the systems behind the business.
Websites
A service website, WordPress build or landing page that explains your business and makes it easy to enquire. We agree the content, CMS and ongoing care before launch.
Applications
Web applications and internal tools for the work your team does every day. Start with the users, the records they need and the first workflow worth building.
CRM builds
Custom CRM or Dynamics 365 development for customer records, enquiries and follow up. Connect your website and existing tools without making staff enter everything twice.
Custom software
Software for a business process that off the shelf tools cannot cover well. Test the workflow early, then build the agreed release with a documented support path.
Platforms and portals
Customer portals, learning platforms and shared business systems. Plan access around the people using them, with clear permissions and connections to the systems behind the screen.
Website and software care
CMS, theme and plugin updates, website fixes and application support. Your agreement sets the support hours, response targets and work included, with phone and email contact in Australia.
Common starting points
Start with the affordable path that best matches the business problem, then move into the deeper service detail when the scope is clearer.
Perth WA
Perth web development
Affordable web development for Perth service businesses that need a site that explains the offer, captures enquiries, connects forms to CRM or booking tools, and has a real support path after launch.
Custom apps
Custom app development
Affordable custom app development, portals, dashboards, AI tools and workflow systems for teams that need software they own.
Free concept
Free website concept
Create two draft website pages for your small business, then have Doohickey check the files before anything is emailed through.
Free staging proof
Free MVP offer
A basic website or app proof of concept for eligible projects, built with no upfront build fee and payable only if you approve launch or production use.
Business systems
Custom software development
Focused, affordable software for the business process that generic SaaS cannot quite support.
Rescue
Project rescue review
An honest technical read on a stalled, inherited or offshore software build before you spend more.
Which service do you need?
Most businesses do not arrive with the perfect service label. Start with the symptom, then choose the smallest useful next step.
Website or WordPress work
Perth web development, WordPress design, WordPress development, maintenance or support can fix the public site before you spend more on ads or admin.
App, portal or CRM
App development, customer portals, custom CRM, Dynamics or Power Apps help when staff are stuck in spreadsheets, inboxes or duplicated records.
API or automation
API integrations, Power Automate and business process automation help when the same data is being retyped across tools.
Free MVP proof
A free MVP proof lets you test a website direction, app workflow or technical risk before committing to the bigger build.
Free fit check or rescue
A free fit check suits a new idea. A software project audit, legacy modernisation review or rescue review suits a build that is stalled, inherited, risky or hard to explain.
How to compare Perth web, app and support providers
The right provider depends on the risk behind the work: marketing site, WordPress care, workflow app, CRM, integration or rescue review.
Good for campaigns
A web agency can be a strong fit when the main job is brand, creative, paid traffic or a marketing campaign. Check who owns hosting, support, CMS updates and integrations after launch.
Good for uptime
An IT provider can be useful for hosting, email and device support. Check whether they can also improve content, UX, forms, analytics, SEO and the business workflow behind the website.
Good for heavy builds
A large consultancy can suit complex enterprise systems. For small and medium businesses, make sure the process, budget, handover and support model do not become heavier than the problem.
Affordable senior delivery
Doohickey sits between those options: Perth-based web development, WordPress support, custom apps, CRM, integrations, AI automation and rescue work, with fixed-price options for clearly defined work, no outsourcing or offshore handoff, lean builds and phone and email support after launch.
How we shape the work
The offer is technical, but the standard comes from public-sector systems, infrastructure, security, support and real service design.
Build for real use
Government and not-for-profit web platform work teaches a simple habit: the system has to behave when people rely on it, even after the demo is over.
Controls that can be explained
Access, hosting, backups, recovery, data handling and support ownership are planned in plain English so the business knows what is protected and who owns it.
Design the service path
Major Perth university UX and CX experience helps us map content, forms, handoffs and accessibility before screens are polished, making the finished system easier for clients and staff to use.
Plan the handover early
CMS updates, plugin risk, hosting, phone and email support, SLA response targets and documentation are handled before launch becomes someone else's problem.
Start with a straight read
For stalled work, we begin with a rescue review so owners know whether to pause, patch, finish or rebuild before spending more.
Client proof
Named examples from real client work across website builds, hosting, application development, CRM and AI assistance.
Flexi Tribe
Our team's work with Natasja Kleinman at Flexi Tribe includes website builds, hosting and application development.
- Client
- Natasja Kleinman
- Work
- Website builds, website hosting and application development
Good Designs
Our team's work with Blake Good at Good Designs covers CRM development and AI assistance.
- Client
- Blake Good
- Work
- CRM development and AI assistance
Agreed before you commit
Affordable work starts with a scope you can understand. We put the costs and responsibilities in writing before work begins.
- Website costs
- Your quote separates the upfront work from the monthly plan. We agree what hosting, CMS updates and support cover, along with any licences or extra work.
- Application builds
- Applications, CRM, custom software and platforms are quoted against the agreed specification. The first release, acceptance checks and payment stages are set before development.
- Content and changes
- We confirm what content you supply and whether writing, photography, migration or integrations are included. Revision limits and work outside the scope are agreed, not assumed.
- Ownership and leaving
- Domain control, account access, source code, third party licences and handover are covered in the agreement. The monthly plan also sets any minimum term, cancellation notice and transfer arrangements.
- Care after launch
- We agree support hours, response targets and defect correction terms. A first response target is different from a guaranteed fix time, and new features need their own scope.
More ways we can help
Specialist support for websites, WordPress care, CRM, automation, AI and integrations when the first problem is only part of the system.
Websites, WordPress and portals
Perth web development, website support, WordPress maintenance, WordPress design, performance, web apps and portals.
Website builds
Perth web development
A new service website, a WordPress rebuild or a connected site, with content, enquiry forms and care agreed before launch.
Website care
Website Maintenance & Care Plans
Keep forms, backups, updates, uptime and small content changes looked after so the site does not leak leads after launch.
Website help
Website Support
Get practical phone and email help for broken forms, CMS edits, layout fixes, plugin issues, hosting questions and urgent website problems.
WordPress help
WordPress Support
Get local help for plugin conflicts, broken layouts, CMS edits, WooCommerce checks and urgent WordPress issues.
WordPress care
WordPress Maintenance
Run WordPress updates with backups, rollback planning, form tests and plain-English reporting instead of hoping plugins behave.
WP Design
WordPress Design
WordPress design is the planning and visual system for a WordPress site: page layouts, reusable blocks, service page structure, content hierarchy, accessibility and the editing experience inside the CMS.
WP Dev
WordPress Development
WordPress development covers the technical build: custom themes, blocks, plugin integrations, WooCommerce changes, forms, API connections, performance fixes and safer release practices.
Performance
Website Performance Optimisation
Website performance optimisation improves slow pages, heavy scripts, Core Web Vitals, accessibility issues and the paths buyers use before they enquire.
Web apps
Web App Development
Create browser-based tools for staff, customers or suppliers to submit data, check status, manage jobs and run reports.
Client access
Customer Portal Development
Give customers, members or suppliers a secure place to log in, upload details, check progress and reduce email back-and-forth.
Custom software and systems
Bespoke software, app development, learning platforms, engineering systems and careful legacy modernisation.
Custom systems
Custom Software Development
Build the software your process needs when off-the-shelf tools keep creating workarounds, double handling and reporting gaps.
Business apps
App Development
Replace spreadsheet, email and manual handoff work with a secure web app, portal or field workflow your staff can use.
LMS
LMS and Learning Systems
Training providers, RTO-adjacent teams, franchises, field service businesses and compliance-heavy small businesses.
Engineering
Engineering Systems
Engineering, construction, mining services, manufacturing and technical consulting teams.
Legacy
Legacy System Modernisation
Legacy system modernisation replaces, wraps or stabilises older software in stages so the business can reduce risk without a risky big-bang rebuild.
Microsoft, CRM and data
Dynamics 365, Power Apps, Power Automate, Dataverse and custom CRM work.
Dynamics CRM
Dynamics 365 CRM Development
Shape Dynamics 365 around real sales, service and reporting workflows instead of letting the CRM become another admin burden.
Microsoft apps
Power Apps Development
Build practical Microsoft 365 apps for inspections, approvals, job tracking and admin workflows without creating licence or data-model mess.
Power Pages
Power Pages Portals
Create secure Microsoft portals for customers, suppliers or members when Dataverse and Microsoft 365 already sit behind the business.
Automate
Power Automate Consulting
Microsoft 365 businesses that want Power Automate to support operations rather than become another fragile thing.
Dataverse
Dataverse Development
Small and medium businesses building on Microsoft Power Platform that need the data layer to hold up.
CRM cleanup
Custom CRM Development
Clean up leads, quotes, jobs, customer history and reporting so sales, service and operations work from the same record.
Automation, integrations and support
Business process automation, custom APIs, software support and project reviews.
Automation
Business Process Automation
Owners and operations managers who need fewer manual handoffs, not a mystery automation stack.
System links
Custom API Integrations
Connect the systems your team already uses so enquiries, bookings, payments, CRM records and reports move without re-keying.
Support
Software Maintenance & Support
Software maintenance and support keeps custom apps, portals, integrations and internal tools patched, monitored and easier to improve after launch.
Review
Software Project Audit
A software project audit gives an independent read on a stalled, inherited or confusing build before you spend more. It checks code, hosting, data, access, security, delivery risk and the practical next step.
AI and search
AI consulting, AI apps, AI automation, agents, chatbots, RAG and AEO/GEO visibility.
Search visibility
Search Visibility Support
Turn thin service pages into useful buying pages that answer fit, cost, proof, support and next-step questions.
AI fit check
AI Implementation Consulting
Find the first AI use case worth building, test it against real work, and leave with a build or no-build recommendation.
AI Apps
AI App Development
Owners, founders and operations managers who need useful software quickly, without gambling the business on a demo.
AI automation
AI Automation For Small Business
Use AI to triage enquiries, read documents, draft replies or prepare quotes while people stay in control of the final decision.
AI Agents
Custom AI Agent Development
Teams that need AI to assist a repeatable operational workflow, not act as an unsupervised black box.
Model APIs
AI Integration
Put AI inside your CRM, portal, website or internal tool with the right model, permissions, logging, cost limits and human review.
Chatbots
AI Chatbot Development
Small and medium businesses that want faster enquiry handling or internal support without pretending the bot can do everything.
Secure portals and apps
Secure portals and apps
Custom logged-in software your customers, staff, or partners will use.
A portal, dashboard, internal tool, or workflow system. Hardened authentication, role-based access, audit logs, Australian hosting, and plain-English handover. Sized for small and medium businesses, without enterprise theatre.
- Lead time
- 4-8 weeks
- Hosting
- Australian cloud
- Auth
- SSO, MFA, RBAC
- Data
- Australia by default
Included
- Discovery workshop and clickable prototype
- Secure account, role, and permission model
- Admin console, exports, and operational reporting
- Launch plan, handover notes and agreed defect correction terms
Just one team
A focused internal tool with one or two roles, the reporting essentials, and a handover your team can run with.
Customer-facing
SSO plus MFA, audit log, exports, custom notifications, and a clean customer experience.
When it matters
Multi-tenant or regulated workloads with hardened controls, pen-test support, and planned cutover.
AI integrations
AI integrations
AI inside the software you already run, only where it earns its keep.
We add useful AI to existing systems: drafting, search, OCR, triage, classification, and summarisation. Every integration is evaluated against your real workflow, logged, guardrailed, and switchable.
- Lead time
- 2-6 weeks
- Models
- GPT, Claude, Gemini, Llama, Mistral, DeepSeek
- Data
- Provider settings agreed before use
- Controls
- Quality checks and logs
Included
- Use-case selection and risk check
- Prompt, retrieval, and tool-use design
- Evaluation set built from your workflow
- Usage limits, audit trail, and staff handover
One feature
A single AI use-case in one screen. Evaluated, put live, monitored, and ready for a real team.
Whole workflow
A multi-step process across several screens, such as quote, draft, review, and send.
Across product
AI across a product surface with shared evals, prompt versioning, and cost limits.
New AI products
New AI products
Net-new AI-powered software that saves hours and belongs to you.
An application with a defined AI task, such as drafting a quote or reading an invoice for review. We agree the build, ownership and Australian hosting arrangement before work starts, and check model provider data handling separately.
- Lead time
- 6-12 weeks
- Stack
- TypeScript and Python
- Launch
- Your cloud or ours
- IP
- Owned by you
Included
- Product plan, user flow and clickable prototype
- AI workflow design with human review where needed
- Production build, admin tools and usage reporting
- Launch support, documentation and agreed defect correction terms
The pilot
One product with one clear core workflow and one team using it. Ships to staging before the big commitment.
Full build
Production-ready onboarding, billing, multi-user support, admin console, and operations view.
Co-build
We build alongside your engineers, then leave the product in a state they can own.
Project rescue and onshoring
Project rescue and onshoring
Bring an abandoned or offshored software project back to Australia.
Start with a short rescue review. We look at the build, access, hosting, vendor context and obvious risk, then tell you whether to stabilise, finish, rebuild or stop. If the project is worth saving, we scope the next move properly.
- First step
- Rescue review
- Output
- Next-step note
- Hosting
- Australian migration
- Source
- Access and handover agreed
Included
- Short call and access checklist
- Code, data, hosting, vendor and security triage
- Plain-English next-step note with stop, fix, rebuild or finish call
- Secrets, backups, docs, and release stabilisation
- Written rescue scope if the project is worth saving
Rescue review
A short, practical look at the build and the business risk. You leave knowing whether to stabilise, finish, rebuild or stop.
Stabilise
Fix the urgent risks first: access, hosting, secrets, backups, broken release paths and documentation.
Finish or handover
We take over the work that makes sense, ship the missing pieces, or help move the project to a safer owner.
Project questions
Plain answers before we begin a website, app, support or rescue conversation.
How does a custom application project start?
Doohickey starts with the business workflow, the users, the risk and the first useful release. Small focused tools often begin with a contained scope, while secure portals, AI products and rescue work start with a sharper discovery or review step.
Do you provide Australian hosting and data residency?
Australian application hosting is our default unless you need an existing cloud environment. We agree where records and backups are stored, then check each connected provider separately. A locally hosted app does not mean every CRM connector or AI model processes data in Australia.
Do you work with small businesses?
Yes. The studio is intentionally sized for Australian small and medium businesses that need practical software without the overhead of a large agency or consultancy.