Software terms. Plain English.

Answer engine optimisation means writing and structuring a page so it directly answers buyer questions like what is included, who it suits, what affects timing or cost, and what to do next.

Generative engine optimisation improves how a business, service or product is represented inside AI generated answers.

AI app development builds software that uses AI features such as summarisation, document search, triage, drafting or recommendations inside a controlled workflow.

Power Apps is Microsoft's low-code platform for building business applications that run in a browser or on mobile devices.

Power Pages is Microsoft's platform for building external-facing business websites and portals connected to Dataverse.

Dynamics 365 is Microsoft's suite of CRM and business applications for sales, customer service, finance, supply chain and operations.

A custom CRM is a customer system shaped around the way a business sells, quotes, delivers, supports and reports.

An API integration connects two systems so data can move between them without staff copying and pasting records.

An LMS manages courses, learners, enrolments, assessments, completions and training records.

An engineering system is software for technical records, calculations, inspections, assets, drawings, jobs or project controls.

Website maintenance is the ongoing work of keeping a site secure, current, backed up, tested and useful after launch.

Website support is the practical help layer for a business website: fixes, CMS help, content updates, broken forms, plugin issues, hosting coordination and urgent triage.

CMS updates keep the software behind a website current, including the core platform, extensions, modules, themes and editor tools.

WordPress maintenance keeps WordPress core, themes, plugins, backups, forms, security checks and uptime monitoring under a regular support rhythm.

WordPress development is the technical work behind a WordPress site: custom themes, blocks, plugin integrations, WooCommerce changes, API connections and performance fixes.

WordPress design is the page structure, visual system and editing experience for a WordPress site, including reusable blocks, service pages, navigation and mobile layouts.

A support SLA sets response targets for different issue types, such as critical outages, urgent website faults and standard support requests.

A custom API is a purpose-built interface that lets your own software expose or receive data in a controlled way.

Custom software is software built around a specific business process rather than rented as a generic product.

A web app is software that runs in a browser and usually includes accounts, permissions, forms, workflows, dashboards or data records.

App development is the design and build of software for a specific workflow, often as a web app, portal, dashboard, field tool or mobile-friendly internal system.

A customer portal is a secure online area where customers, members, suppliers or partners can log in to view records, submit forms or track work.

Business process automation uses software to move repeatable work between people and systems with fewer manual handoffs.

Power Automate is Microsoft's workflow automation platform for connecting Microsoft 365, Dataverse, Dynamics, SharePoint and third-party systems.

Dataverse is Microsoft's managed data platform for Power Apps, Power Pages, Dynamics 365 and other Power Platform work.

Software maintenance is the ongoing work of keeping custom systems patched, monitored, documented and useful after launch.

A code audit is a structured review of a software project's code, hosting, dependencies, security posture and readiness to ship.

Legacy system modernisation is the staged improvement or replacement of older software that still runs an important business process.

AI consulting helps a business choose practical AI use-cases, check data and privacy risks, and decide what should be piloted first.

Human-in-the-loop means a person reviews, approves or corrects an automated or AI-assisted step before it affects something important.

Australian data residency means data is stored and processed in Australian regions unless there is a clear reason to do otherwise.

AI automation uses AI models inside repeatable workflows so software can classify, draft, extract, route or summarise work before a person reviews it.

An AI agent is an AI-assisted workflow that can use tools, follow steps, read context and make limited decisions inside a controlled process.

RAG is an AI pattern that retrieves relevant source material before generating an answer, so the response can be grounded in known documents.

AI integration means connecting a model such as GPT, Claude, Gemini, Azure AI, Llama, Mistral, Cohere, DeepSeek, Grok or a Bedrock-hosted model to a business system, website, CRM, portal or workflow through a controlled API-based implementation.

An AI chatbot is a conversational interface that answers questions or guides users through a task using approved content and clear escalation rules.

Core Web Vitals are Google performance signals that describe loading speed, responsiveness and visual stability for real users.